My first start-up.

WowMum was a data-rich, location-based, digital solution for parents to find family friendly destinations. So whether they’re looking for buggy-friendly cafés, emergency diaper changing, soft-padded play areas for toddlers, WowMum’s got it covered.

I was in charge of the product creation process starting from concept, user experience design, creative direction on branding, communications, and interface, data collection module prototype, talent sourcing, requirement analysis, to digital production.

We had the privilege of announcing the development of WowMum on stage at the celebrated WIRED tech conference. The app received attention from mainstream media including BBC Radiothe Guardian, and London Evening Standard, as well as appreciation from parents from all over the UK, with 20,000 data points nationwide, 6000+ in London alone.

WowMum is no longer in operation.

Speaking Engagement

WIRED 2012

Press & Interviews

The Guardian
BBC Radio London
London Evening Standard


Co-Founders: Jennifer Chen, Shruti Veeramachineni
Company Directors: Steve Barton, Andrei David, Aparna Bangur
Illustrators: Chia-Chi Wang, Jing-Luan Chang

  • idea conception, creative direction, brand strategy
  • copywriting, graphic design, user experience design, interface design
  • operations, production planning, project management