Ford

Our challenge was to not use any car images, and to speak to women with great sense of style, appealing to their desire to have it all.

Originally, the ads were intended to appear in fashion and home improvement magazines only, but extended to underground stations after positive feedback.

Agency Ogilvy & Mather
Sector Automotive
Media Print, Out-of-Home Posters, Radio
Body Copy


We all like it when we can have it all. That’s why Ford has introduced PowerShift. A transmission that combines the seamless convenience of an automatic with the responsive efficiency of a manual gearbox. Why choose when you can have both? Available on the new Ford S-Max and Galaxy plus Ford Mondeo, Kuga, Focus and C-Max.

Ford. Feel the difference.

Radio

A few years ago, budget airlines were flying passengers for as little as £1, but customers were soon disillusioned with extra charges for practically everything. Taking advantage of the news buzz, we created this radio spot for Ford.

Isn’t it great when extras come at no extra cost?

Credits

Creative Director: Andy Dibb
Creatives: Jennifer Chen, Sara Leal

Disciplines

idea conceptualisation, art direction, copywriting