Comfort Brights

Fabric conditioner global campaign that aired in the UK, Southeast Asia, Latin America, and the Middle East, parodying classic beauty ads.

Two highlights of the project:

Engaging in constant debates of “How far can we push this without getting sued by L’Oreal?” with legal and the account team, and working with the hugely talented, hilarious Nick Frost. I will treasure my signed Hot Fuzz DVD.

Agency Ogilvy & Mather
Sector FMCG, Household
Medium TV, Print, Out-of-Home
Credits

Creative Director: Alasdair Graham
Creatives: Jennifer Chen, Sara Leal
Production: The Mill
Director: Jordi Bares
Voice Talents: Nick Frost, Tamsin Greig

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Disciplines

idea conceptualisation, art direction, copywriting