As a freelancer, I wear many hats, from managing creative projects, brand consultation, concept creation and implementation, to product and service planning. I’ve been involved in a variety of projects from global advertising campaigns to local outdoor installations, and I’ve worked with big and small agencies, seed-stage start-ups (founded one myself too), and NGOs.
I love working closely with strategy, technology and design of all types. And I bake a mean cheesecake.
If you think we can work (or eat cake) together, kindly get in touch.
email@example.com | 07823338173
My responsibilities include developing social media campaign design guidelines, managing creative output, recommending user experience improvements, devising wireframes and interface design for responsive websites, deck-building, and more.
Key clients: Sainsbury’s, YouTube, Compare the Market, Boots, Captain Morgan, Pitch @ Palace
WowMum is a data-rich, location-based, digital solution for parents to find family friendly destinations. Whether they’re looking for buggy-friendly cafés, emergency diaper changing, soft-padded play areas for toddlers, WowMum’s got it covered.
I was in charge of the product creation process starting from concept, user experience design, creative direction on branding, communications, and interface, data collection module prototype, talent sourcing, requirement analysis, to digital production.
We had the privilege of announcing the development of WowMum on stage at the celebrated WIRED tech conference. The app received attention from mainstream media including BBC Radio, the Guardian, and London Evening Standard, as well as appreciation from parents from all over the UK, with 20,000 data points nationwide, 6000+ in London alone.
Unfortunately WowMum is no longer in operation.
I headed the design and development process of the brand identity, complete with detailed application guidelines for Spring, the Foundation’s venture with DFID and the US government to support businesses whose products and services could transform the lives of adolescent girls in developing countries.
Some other design projects include:
I created concepts, presented, set the art direction, and produced communications for TV, posters, press, digital, social, web, radio, mobile and retail. The campaigns were often global to run in markets in the Middle East, Vietnam, Brazil, alongside the UK.
Key clients: Unilever, Dove, Comfort, Ford
Design & Craft
Branding & Identity
Japanese (JLPT N3)