Hello. I am Jennifer Chen, an award-winning design director based in London.

As a freelancer, I wear many hats, from managing creative projects, brand consultation, concept creation and implementation, to product and service planning. I’ve been involved in a variety of projects from global advertising campaigns to local outdoor installations, and I’ve worked with big and small agencies, seed-stage start-ups (founded one myself too), and NGOs.

I love working closely with strategy, technology and design of all types. And I bake a mean cheesecake.

If you think we can work (or eat cake) together, kindly get in touch.
jenn@feistytangerine.com | 07823338173

Long-Term Involvement

Freelance Design Director at Gravity Road, May 2016 – present

My responsibilities include developing social media campaign design guidelines, managing creative output, recommending user experience improvements, devising wireframes and interface design for responsive websites, deck-building, and more.

Key clients: Sainsbury’s, YouTube, Compare the Market, Boots, Captain Morgan, Pitch @ Palace

Co-Founder at WowMum, March 2012 – October 2015

WowMum is a data-rich, location-based, digital solution for parents to find family friendly destinations. Whether they’re looking for buggy-friendly cafés, emergency diaper changing, soft-padded play areas for toddlers, WowMum’s got it covered.

I was in charge of the product creation process starting from concept, user experience design, creative direction on branding, communications, and interface, data collection module prototype, talent sourcing, requirement analysis, to digital production.

We had the privilege of announcing the development of WowMum on stage at the celebrated WIRED tech conference. The app received attention from mainstream media including BBC Radio, the Guardian, and London Evening Standard, as well as appreciation from parents from all over the UK, with 20,000 data points nationwide, 6000+ in London alone.

Unfortunately WowMum is no longer in operation.

Senior Brand Designer at Nike Foundation / Girl Effect, June-October 2014; still involved in ad hoc projects up to this day

I headed the design and development process of the brand identity, complete with detailed application guidelines for Spring, the Foundation’s venture with DFID and the US government to support businesses whose products and services could transform the lives of adolescent girls in developing countries.

Some other design projects include:

  • Communication design for the Girl Summit 2014, for an attending audience of global leaders
  • Communication and merchandise design for Girl Effect Live, a festival targeting teenage girls, celebrating and creating conversation about the power of girls to break the cycle of global poverty
Art Director at Ogilvy & Mather, February 2010 – October 2011

I created concepts, presented, set the art direction, and produced communications for TV, posters, press, digital, social, web, radio, mobile and retail. The campaigns were often global to run in markets in the Middle East, Vietnam, Brazil, alongside the UK.

Key clients: Unilever, Dove, Comfort, Ford

Design & Craft
Creative Direction
Art Direction
Branding & Identity
Graphic Design
User Experience
User Interface

Design Direction
Brand Strategy

Production Planning
Project Management

English Copywriting
Chinese Copywriting
Japanese (JLPT N3)